Every tick of the clock, Google juggles nearly 100,000 searches. That’s over 8 billion curious minds probing for answers daily! When someone searches for a lawyer or legal advice, the results they see on Google depend on how well a law firm’s website is optimized for search engines.
Now we’re going to explain how SEO can help your law firm grow its business online presence and attract the clients you’re looking for.
Let’s take a look at the image where you can see what happens when I search for “divorce lawyer in Houston.” Some results show up, right? Now, imagine you’re living in Houston and searching for a divorce lawyer on Google. When you see this list of law firms, you’re likely to visit the website that’s in the first, second, or third position, right? Most people get the services they need from these top-ranked websites.
You might wonder, “There are thousands of divorce lawyers and law firms in Houston, Texas. So, why are these specific websites in the top 1-3 positions, and not others?” The answer is simple—SEO is the key player here. SEO helps a website show up higher in search engine results. By optimizing content with the right keywords and improving the site’s structure, a law firm can attract more visitors and generate more leads.
To make this clearer, let’s dive into the website that’s in the second position—“The Larson Law Office PLLC.”
You can see that this website gets over 7,000 monthly visitors from Google searches. That means when people are searching for a divorce lawyer, family lawyer, or related legal advice, this website usually shows up in the top 1-3 positions. We looked at this website closely and noticed it’s search-engine-friendly, with lots of potential to increase its traffic to 50,000 visitors too.
I believe, now you probably have a good idea of how SEO helps a law firm’s website attract more visitors and clients. But you might still have a question in your mind: “How can I check out how many people in my area are searching for specific legal services each month?”
Many tools available and you can use any of them to check keywords. If you look closely at this image, you can see people are searching for a divorce lawyer using a variety of keywords. The keywords are marked with red, yellow, and green colors. Green means they’re low competition. If you focus on these green keywords and do some SEO work, your website will show up quickly in the first position when people search using those keywords. You can also work on the yellow and red keywords, but they’ll need more effort and time because they’re more competitive.
This way, you’ll know what to do, which keywords to focus on, and what your competitors are doing. With the right SEO strategy, your website can reach the target audience in your city, country or globally too.
Plus, SEO can save you a lot of marketing costs and give you a better return on investment (ROI). You can also see the Cost Per Click (CPC) for each keyword. This means if you advertise a keyword using Google Ads, you’ll be charged a certain amount for each click. For example, if you run ads for the keyword “divorce lawyer San Antonio,” each click costs $12.30(check the image below). With around 2,400 people searching for this keyword each month, if you get at least 1,000 clicks, Google will charge you $12,300. Some keywords even have a CPC rate of over $100.
With ads, as soon as you stop paying, the visitors stop coming. But with SEO, the results are sustainable and much more affordable.
If you work with an SEO expert and rank for a keyword like “divorce lawyer San Antonio” at the top of Google, you can get 1,000 to 1,500 visitors just from that keyword—without spending a lot of money. Plus, these results are long-lasting, meaning you’ll keep getting visitors month after month, even if you’re not constantly paying for ads. So, SEO really helps you save money and grow your business by reaching the people who actually need your services.
SEO can also help you outrank your competitors. When you know which keywords your competitors are trying to rank for, it gives you a clear idea of how to plan your SEO strategy. Remember, millions of people might search for the same service using thousands of different keywords, so knowing this can make a big difference.
Ready to take your Law Firm’s website to the next level with SEO? Schedule a meeting with us today or fill out our intake form to get started!
