SOME IMPORTANT PAID SEARCH TACTICS TO IMPROVE YOUR BRAND VALUE

SOME IMPORTANT PAID SEARCH TACTICS TO IMPROVE YOUR BRAND VALUE

id you know that paid ads have a 200% ROI? That’s a return of $2 for every $1 spent. No wonder the PPC market is now valued at around $60 billion, with paid search expected to capture 60% of global ad revenue in 2023.

While all this means more opportunities, it also means more competition. How do you stand out in all this noise? Here are your 10 key paid search strategies in 2023: 

1. TUNE INTO VOICE SEARCH

As digital assistants like Siri, Alexa, Google Assistant, and Cortana become increasingly ingrained in our everyday lives, optimizing your paid search strategy for voice search is no longer optional—it’s essential. Here’s how to do it:

  • Prioritize hyperlocal – The most notable characteristic of voice search is its inherent local When people use Alexa, for example, they often seek immediate, location-specific results, such as “Italian restaurants near me” or “24-hour pharmacies in [city].” Incorporating location-specific keywords in your ads can help attract these local users, effectively driving traffic.
  • Include long-tail and conversational keywords – Language used in voice search differs from traditional typed searches. Voice searches tend to be longer, more conversational, and often formulated as full sentences or questions.For instance, a user might type “weather New York” into a search engine but say “What’s the weather like in New York today?” to their digital assistant. Think about the potential questions users might ask about your product, service, or industry, and optimize your ads to answer those queries.

2. PRIORITIZE MOBILE

Mobile reigns supreme with over 70% of web traffic stemming from handheld devices. This seismic shift in browsing habits makes a mobile-first perspective absolutely crucial. So how do you tailor your ads for the mobile-centric world?

  • Make sure that your ads and landing pages load properly on any screen size.
  • Content should be tailored for mobile users—concise, compelling text and clear visuals that captivate even on small screens.
  • Prioritize easy navigation and fast load times to accommodate the on-the-go nature of mobile browsing.
  • Finally, leverage local keywords and geo-targeting features, as mobile users frequently perform location-based searches.

3. REGULARLY RUN SPECIAL OFFERS

Offering time-bound discounts can increase traffic to your site. Using phrases like “One Hour Flash Sale” or “Only Three Left in Stock” in your PPC ads can encourage quick decisions and boost conversions.

4. ALIGN YOUR AD WITH YOUR LANDING PAGE COPY

Consistency between your PPC messaging and landing page content is key. Look into consumer behaviour patterns to determine which words resonate best with your audience. Customize your landing pages dynamically based on user search queries to enhance conversion rates.

5. LEVERAGE A/B TESTING

A/B testing can help improve your conversion rates consistently. It helps identify effective messaging strategies for your target audience, leading to higher click-through rates (CTR). 

6. ADD NEGATIVE KEYWORDS

Negative keywords exclude your ads from irrelevant searches, enhancing your click-through rate and overall ad performance by focusing on a more relevant audience. Using them helps you refine your audience, boost ad effectiveness, and optimize your ad spend.

7. ENHANCE YOUR LANDING PAGE’S LOADING SPEED

Slow-loading pages can lead to higher bounce rates. Ensure your landing pages load within three seconds. Tools like Google’s Pagespeed Insights, GTmetrix, or Pingdom can help monitor your site’s speed. 

8. MONITOR CLICKS AND CONVERSIONS

Metrics like impressions, clicks, and CTR are important, but don’t forget to measure your conversions, too. This is essential in gauging the success of your campaign. A high CTR with a low conversion rate could indicate the need for strategy adjustments.

9. TRACK YOUR CALL CONVERSIONS

With a mobile-first approach, tracking call conversions becomes crucial. Use tools like Google AdWords Call Extension to add clickable phone numbers to your ads. This enables you to track phone calls, calculate cost per acquisition (CPA), and optimize your campaigns.

10. DIVERSIFY YOUR STRATEGIES

Don’t limit yourself to text-based search ads. Diversify your campaigns to include display ads, paid social ads (e.g., META, TikTok, LinkedIn), and other formats to broaden your reach.

11. MAKE FULL USE OF SCRIPTS

Automate aspects of your paid search optimization like bid management, reporting, and split testing using scripts. These tools can save time by managing repetitive tasks, allowing you to focus on strategic work.

12. INCORPORATE VIDEO

Video is a powerful tool for engaging audiences and boosting sales. Consider integrating videos into your strategy to deepen understanding of your products/services and drive up your ROI.

Need help with your paid search campaign?

SEOValley ensures that your PPC investment delivers optimal returns. We employ effective strategies to achieve targets within your budget. We also keep you informed with our detailed monthly PPC reports and reach out anytime for updates or inquiries.

Contact us to learn how PPC can boost your clicks and conversions.

Taken From seovalley.com

CREATE AN SEO EFFECTIVE ABOUT US PAGE FOR YOUR WEBSITE

CREATE AN SEO EFFECTIVE ABOUT US PAGE FOR YOUR WEBSITE

on’t underestimate your About Us page. It’s not just one of the most-visited sections—it’s also among the top features people consider when gauging a business’s credibility.

This essential web page serves a dual role: It boosts your SEO ranking while giving visitors an inside look at your company’s history and values. A good About Us also section keeps visitors clicking, encouraging them to explore your blog, portfolio, or contact page and spend more time on your site.

How do you revamp your About Us page for maximum impact? Here are some tips: 

  • Master the art of keyword research  Effective keyword research is the foundation of SEO. Tools like Google Keyword Planner can be incredibly useful for identifying the best keywords to target.

In general, long-tail keywords are a safer bet because they’re less competitive and easier to rank for. For instance, instead of optimizing for a general term like ‘footwear,’ aim for more specific phrases like ‘handmade leather boots in Denver.’

  • Use keywords strategically – Once you’ve identified your keywords, make sure to naturally weave them into the various elements of your About Us page, such as the title, meta description, headings, and body text.But be careful! You don’t want to fall into the trap of keyword stuffing—a negative ranking factor confirmed by Google. It’s a surefire way to harm your SEO standing.
  • Create human-centric content – While SEO is vital, your primary audience is human. Make sure your About Us page is not only valuable but also engaging and a genuine reflection of your brand.

To truly resonate with your audience, tell your company’s unique story. Elaborate on what distinguishes your business from the rest. Share the journey you’ve been on, the values that guide you, and the goals you’re reaching for.

Rather than simply rattling off your milestones, why not share a compelling narrative? Maybe your business started during a volunteering mission, planting the seed for a company dedicated to making a positive impact.

  • Include social proof – Testimonials, awards, or media mentions can add credibility to your About Us It’s a good idea to display customer testimonials that specifically mention the benefits of your products or services.
  • Optimize for featured snippet – Make your About Us page snippet-worthy by incorporating a Q&A section that answers common questions related to what you offer. If you sell sustainable coffee, for example, you might try answering questions like:What is sustainable coffee?
    How is sustainable coffee grown?
    What are the environmental benefits of sustainable coffee?

What certifications exist for sustainable coffee?
How do fair trade and sustainable coffee differ?

Google loves clear answers, so make your text informative and easy to read. Incorporate schema markup to highlight the important parts of your page and make it easier for search engines to understand the context.

  • Add relevant visuals  Images and videos can make your About Us page more appealing and shareable. Why not add a behind-the-scenes video showcasing your work process? This not only engages your audience but also boosts your page’s SEO.
  • Make it mobile-friendly – With more people using their smartphones to browse the web, making your About Us page mobile-friendly is more crucial than ever. Take the time to test how your page looks and functions on different devices to ensure that the text is easy to read and the images display properly.
  • Promote your page – Use the power of social media platforms and email marketing to drive traffic to your page. Try sharing a teaser of your About Us content in your email newsletter.
  • Keep your content fresh – Regular updates keep your About Us page relevant and may also positively impact your search rankings. Update it to include new milestones, awards, or testimonials every quarter or so.

With these strategies, you can make your About Us page excel in SEO while resonating with your audience, converting visitors into customers.

Want an About Us page that truly stands out? SEOValley can help you create one that drives traffic, engages visitors, and builds trust. Contact us today.

Taken From seovalley.com